ENVIORNMENTAL FACTS REVEAL THE TRUTH ABOUT THE YELLOW PAGES
Yellow Pages Are 100% Recyclable and Non-Toxic
Directory Paper a By-Product of Lumber-Making
Durango Colorado January1, 2012 – The Association of Directory Publishers (ADP) has recently released research-supported FACTS surrounding the environment and the Yellow Pages industry. It is claimed by some that the production of phone directories is harmful to the environment. NOT TRUE. They shout that Yellow Pages kill trees. NOT TRUE. Some say that Yellow Pages pollute the environment. Facts tell the real story - NOT TRUE. Consider these powerful facts. Trees are harvested to make lumber. Paper, including directory paper, is made from fiber obtained from lumber-making waste and post-consumer recycled content. There is a mass of research data that factually dismisses the fraudulent claims commonly made about the Yellow Pages “harmful” impact on the environment:
· Yellow Pages are 100% recyclable and biodegradable
· Yellow Pages are produced with vegetable-based inks and eco-friendly adhesives and coatings that pose no threat to soil or groundwater
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· According to the EPA, only 0.3% of waste going into landfills in the U.S. is comprised of directories, compared to 4.2% for newspapers and 2.4% for regular mail
The indisputable fact is that the fiber used to make directory paper comes from recycled post-consumer content and residual wood chips, the by-product of the process of converting round logs into square boards – not from virgin timber.
Compare these facts about the Yellow Pages to the realities of E-waste.
· E-waste represents a whopping 25% of waste currently in U.S. landfills
· 70% of that E-waste is toxic
· Only 14% of that E-waste is recyclable
Source documentation for all of these facts is available by contacting the ADP.
It should also be understood and appreciated by all concerned with environmental issues that a wide range of new products also are made from recycled directories. Partnerships between publishers and companies like Green Fiber have resulted in up-cycling directories into products like coffee cup trays, egg cartons, cereal boxes, and cellulose insulation. The production process is less energy-intensive than using virgin fiber and ultimately reduces the release of carbon dioxide that may otherwise occur in landfills.
The Yellow Pages industry continues to take proactive measures to decrease its carbon footprint. For more than a decade, the Yellow Pages industry has taken proactive measures to decrease its carbon footprint. “We’re constantly working to transform and innovate our business practices and procedures with the objective of continuing to support local businesses and consumers in the most environmentally friendly way,” said Larry Angove, President & CEO of ADP.
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For example, ADP points to a program called ‘Print Grows Trees’ that shows that the use of paper in print products actually supports sustainable forestry practices in two distinct ways. “First, renewable reforestation keeps our forests from being sold for development. Second, it is an accepted scientific fact that young forests absorb more carbon dioxide and give off more oxygen into the atmosphere than do old forests,” asserted Angove. “The notion that not harvesting trees is best for the environment is unfounded in fact.”
Yellow Page publishers want their directories to be welcomed in homes and offices, but also recognize that it doesn’t make sense to deliver a directory to someone who doesn’t want it. If a scheduled recipient would like to opt out of receiving any or all print directories, ADP and the industry offer consumers a convenient way to express their preference by visiting its nationally accessible web site, www.yellowpagesoptout.com
For more information on the ‘Green’ initiatives and environmental facts about the production and use of Yellow Book directories, visit www.ADP.org
The printed issue of Directory Plus contains recycled materials, non-toxic
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